In the real world, marketing is messy and complex. Digital marketing exists in a rapidly changing landscape where your company’s ability to drive revenue growth isn’t driven solely by PPC campaigns, SEO rankings, or your social media following.
Unfortunately, most marketing agencies and internal marketing team members insist on using the one tool they understand for every problem they encounter. More content marketing, more Facebook ads, more influencer engagement. If those solutions aren’t solving the problem, the answer is almost never to step back and look at the big picture. Usually, these single minded specialists double down on the things they already know how to do. As the saying goes, “to a hammer, every problem looks like a nail.”
Here at Opascope, we provide quantitative marketing consulting and software designed to support the tracking, analyzing, and forecasting of data for marketing, and customer databases.
Our approach to marketing isn’t driven by dedicated specialties or industry dogma. We’re problem solvers with decades of experience. We use whichever tools and techniques are best suited to deliver results. We focus on building the most reliable, effective, and powerful solutions possible – not for generating clicks, followers, or even conversions – but for generating revenue.
To get results for your business, you cannot afford to rely on narrow-minded thinking. You need thoughtful experts who know when and how to use the right tools and techniques to drive outcomes that move your business forward.
You don’t need a kung fu master, you need a mixed martial arts (MMA) fighter.
In the world of MMA, it’s rarely the dedicated specialist who emerges victorious. It’s not the form-obsessed Shaolin monk nor the Muay Thai expert, freestyle wrestler, or even Brazilian jiu-jitsu master who dominates.
The most successful MMA fighters are generalists who can think on their feet and draw from a variety of disciplines. They adapt to overcome their opponents in an environment which, like marketing, is constantly changing. Diversity of experience and a thoughtful combination of disciplines drive success more than mastery of any one technique ever could. It’s not always an easy fight, but you can’t argue with the results.
And at Opascope, that’s what drives us – results.
Successful marketing must be revenue focused and prioritizing versatility is paramount. We’re not locked into a single-solution mindset and that gives us freedom that other marketing consultancies simply don’t have. We’re doing our own version of MMA (call it a “mixed marketing approach”) to build robust, measurable, and scalable pipelines for client revenue growth.
Every marketing decision you make needs to be guided by a single core principle – making more money for your business.