What you’ll own
The book. 5 to 10 clients, primarily ecommerce. Larger accounts spend $500k+ per month; the rest range from roughly $25k to $100k. You are the strategy and execution lead on every account you own, and you support the rest.
The relationship. You will lead recurring client calls and act as the day-to-day liaison between the client and internal teams. You are who the client talks to. You’ll have a team behind you, but the account is yours.
The creative direction. You brief the creative strategist, review new creative before it ships, and hold the bar on quality. You’re not afraid to think outside the box, source new creators or creatives, and do whatever it takes to deliver high-performing ads.
The funnel. We put heavy emphasis on acquisition funnels, advertorials, listicles, and landing pages. You drive that work and judge the output.
The numbers. You are comfortable owning and scaling a $500k+ per month account, and just as comfortable making $10k a month work.
What you do not own. Creative production and the measurement stack. You direct creative, and you interpret the data; the creative department and the analytics function own them.