Performance Marketing Archives - Opascope

Tag: Performance Marketing

How to Optimize Holiday ROAS

Alex Thilén regularly supervises millions in ad spend every holiday for Opascope clients. And he’s learned a thing or two about optimizing ad accounts for end-of-year performance. He sat down with Opascope co-founder Max Thilén to discuss holiday campaign management best practices. Watch the full video or read the highlights below. Related: Learn how we …

How to Optimize Holiday ROAS Read More »

How Alex Decreased Market Entry Spend By $34mm With An Audit and One Week of Consulting

When a former colleague of Alex got hired by a unicorn scooter company to help the US-based company break into Europe, they quickly discovered they’d inherited a mess. Their marketing spend was higher than their anticipated European revenue. Enter Alex.  At the time, it was just Alex doing freelance work. This was before Opascope became …

How Alex Decreased Market Entry Spend By $34mm With An Audit and One Week of Consulting Read More »