"There are very few agencies that I can unconditionally recommend. Opascope is one. They’re an overall pleasure to work with and can also get right down to business. I can't even give them all the credit they’re due because they’ve worked on so many important projects for us."
- Jen, Senior Manager at a Publicly Traded Cloud Management Company
Ready for Different?
Book an Intro CallSummary
As one of the first in its category, this SaaS company — now publicly traded — grew faster than its marketing team could keep up.
“We have always felt like an under-resourced team,” explained Jen, the company’s Senior Manager. “Our online marketing team had historically not grown on the same scale as the other teams [in our company]. We had an increasing number of requests coming in, but our team wasn’t really increasing in size to match that demand. We desperately needed help.”
One of the most significant issues was the company’s marketing stack was growing to meet the company’s needs — but the team was inexperienced in setting up and running a more advanced infrastructure.
Their VP of Marketing brought in Opascope to help. In short order, we streamlined a convoluted webinar system, provided the infrastructure needed for live demos, and more.
The Problem
One of the first challenges was Marketo, which the team had recently invested in.
“No one on the team knew how to use it. We did have an offshore agency to help out, but we soon realized that they did not have much — if any — Marketo experience. They kind of learned Marketo while managing our account, which is not ideal.”
But getting up to speed with Marketo wasn’t the only challenge. Besides building up the company’s long-neglected webinar program, the team wanted to launch a series of “evergreen” live demos, a task that ultimately required building new infrastructure from scratch.
The Solution
The company’s webinar system was overly complex. Opascope streamlined the company’s excessively complex webinar system using a token-based approach.
New hires could catch up quickly thanks to extensive documentation, while cross-functional designs allowed members of multiple teams to share the same tools.
“The Opascope team came in with deep Marketo expertise and were able to jump right in and get to work,” Jen said. “But they also did so much more than that. Just as an example, they were instrumental in getting our webinar program to its feet, helping with setup and strategy. Opascope completely owned that success.”
Opascope also led the launch of a new series of evergreen, pre-recorded demos. To increase engagement, these demos required live chat and recurring autoplay functionality, which neither Marketo nor ON24 natively supported. So Opascope built new Marketo-compatible webinar players from scratch.
“Even though we worked closely together, I still don’t know all of their accomplishments while they worked with us,” Jen said. “Their time became a valuable resource, and the team was often pulled away to work on things that I never even knew about. As a manager, it’s great to never need to babysit.”
The Results
After adopting Opascope’s many enhancements and streamlined processes, the company soon began to see actual results from its marketing efforts. For the first time, it could reliably execute high-quality webinars, which soon became an essential element of its B2B strategy.
“Opascope’s live demo system has proven to be one of the most effective sales tools in the company’s history, converting over 5% of marketing-qualified opportunities and winning over 44% of sales-qualified ones.” These campaigns brought new opportunities worth hundreds of thousands of dollars into the company’s pipeline over a single quarter, while the overall webinar program drove over a million dollars in the pipeline during the same period.
By working with Opascope, the company was able to bring its marketing technology and strategy to the next level.
“The Opascope team are some of the few consultants I have worked with that really takes ownership,” Jen said. “Other people that I’ve worked with will usually get their tasks done, but they were different. They never seemed like consultants. They took complete ownership of the jobs we gave them.”
"There are very few agencies that I can unconditionally recommend. Opascope is one. They’re an overall pleasure to work with and can also get right down to business. I can't even give them all the credit they’re due because they’ve worked on so many important projects for us."
- Jen, Senior Manager at a Publicly Traded Cloud Management Company
Ready
for Different?
Book an Intro Call
Summary
As one of the first in its category, this SaaS company — now publicly traded — grew faster than its marketing team could keep up.
“We have always felt like an under-resourced team,” explained Jen, the company’s Senior Manager. “Our online marketing team had historically not grown on the same scale as the other teams [in our company]. We had an increasing number of requests coming in, but our team wasn’t really increasing in size to match that demand. We desperately needed help.”
One of the most significant issues was the company’s marketing stack was growing to meet the company’s needs — but the team was inexperienced in setting up and running a more advanced infrastructure.
Their VP of Marketing brought in Opascope to help. In short order, we streamlined a convoluted webinar system, provided the infrastructure needed for live demos, and more.
The Problem
One of the first challenges was Marketo, which the team had recently invested in.
“No one on the team knew how to use it. We did have an offshore agency to help out, but we soon realized that they did not have much — if any — Marketo experience. They kind of learned Marketo while managing our account, which is not ideal.”
But getting up to speed with Marketo wasn’t the only challenge. Besides building up the company’s long-neglected webinar program, the team wanted to launch a series of “evergreen” live demos, a task that ultimately required building new infrastructure from scratch.
The Solution
The company’s webinar system was overly complex. Opascope streamlined the company’s excessively complex webinar system using a token-based approach.
New hires could catch up quickly thanks to extensive documentation, while cross-functional designs allowed members of multiple teams to share the same tools.
“The Opascope team came in with deep Marketo expertise and were able to jump right in and get to work,” Jen said. “But they also did so much more than that. Just as an example, they were instrumental in getting our webinar program to its feet, helping with setup and strategy. Opascope completely owned that success.”
Opascope also led the launch of a new series of evergreen, pre-recorded demos. To increase engagement, these demos required live chat and recurring autoplay functionality, which neither Marketo nor ON24 natively supported. So Opascope built new Marketo-compatible webinar players from scratch.
“Even though we worked closely together, I still don’t know all of their accomplishments while they worked with us,” Jen said. “Their time became a valuable resource, and the team was often pulled away to work on things that I never even knew about. As a manager, it’s great to never need to babysit.”
The Results
After adopting Opascope’s many enhancements and streamlined processes, the company soon began to see actual results from its marketing efforts. For the first time, it could reliably execute high-quality webinars, which soon became an essential element of its B2B strategy.
“Opascope’s live demo system has proven to be one of the most effective sales tools in the company’s history, converting over 5% of marketing-qualified opportunities and winning over 44% of sales-qualified ones.” These campaigns brought new opportunities worth hundreds of thousands of dollars into the company’s pipeline over a single quarter, while the overall webinar program drove over a million dollars in the pipeline during the same period.
By working with Opascope, the company was able to bring its marketing technology and strategy to the next level.
“The Opascope team are some of the few consultants I have worked with that really takes ownership,” Jen said. “Other people that I’ve worked with will usually get their tasks done, but they were different. They never seemed like consultants. They took complete ownership of the jobs we gave them.”